Attention, relevance, confidence, and satisfaction (the ARCS) are keys to student motivation, according to author John Keller.

1. Keep your students’ attention by stimulating their curiosity and desire for answers and solutions to compelling problems.
2. Demonstrate the relevance between your course and what students want and need.
3. Build confidence by allowing students to feel successful even when the tasks are difficult.
4. Capitalize on student satisfaction to spur even more learning.

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John Keller’s ARC Model